H&M INNOVATION
H&M INNOVATION
The AskEvaluate and Analyze a Fashion Designer/ Manufacturer social awareness campaign. Discuss both company and campaign.
The ProcessConducted an in-depth exploration into H&M's commitment to sustainability and delved into the details of their circular design collection known as "Innovation." During this comprehensive research, we identified and observed promotional content across social media platforms, including Instagram, TikTok, and YouTube.
AIDASAttention: They maintained an engaging and dynamic social media presence, emphasizing sustainability to attract and resonate with consumers.
Interest: They introduced a fresh face that devoted customers eagerly anticipated.
Desire: Appealing visuals, both of the physical clothing and the methods they are representing.
Action: Evidence of the trickle-down theory, observing celebrities wearing the new collection.
Satisfaction: The inclination to dress up, while shopping sustainably.
The Outcome
